Integrate Product Events with Amplitude & Mixpanel 👏

Effective lead scoring is crucial for businesses looking to generate qualified leads and drive conversions throughout their PLG journey. To identify the most promising leads, real-time buying intent signals play a vital role. That's why we're happy to announce our latest integrations with Amplitude and Mixpanel, two of the leading product analytics tools.

Connect directly to your Amplitude or Mixpanel instance and within minutes Correlated will start importing your product usage and website events!

Not only will these near real-time events help inform your Correlated lead scoring models, but you can combine milestone events on top of existing PQL or PQA scores to ensure you're always reaching the right customers at the optimal time.

For example, create a playbook that captures all accounts with a high likelihood to convert, who then view your billing page, a relevant blog post, click on a premium integration, or invite more users! Correlated will immediately send you an alert, so your reps can follow up while the lead is hot.

Note: Connect the Amplitude integration on your own today! The Mixpanel integration is still in beta, so the Correlated team can help you get set up. Send us a message to get started!